As authorities struggle to restore normalcy in the country's business and entertainment hub after devastating floods, corporate houses have also chipped in to bring succour to harried citizens.

Over 250 people have been killed and large-scale personal and business properties were damaged in Mumbai due to flooding caused by the city's worst rains in living memory earlier this week.

Private life and general insurance companies are among the first to unveil measures for those who have been badly affected by the flood.

Tata AIG General Insurance has assured its customers, who have claims because of the floods, that the company representative would contact them in shortest possible time after receiving their request and provide immediate assistance.

"We are committed to providing the best claim service to our customers and we request them to contact us at the earliest," said Dalip Verma, managing director of Tata AIG General Insurance Company.

All branches of Tata AIG General in the Mumbai and Pune remained open Saturday - and Sunday to provide assistance to customers.

Reliance General Insurance Company has set up a special task force to assist its policyholders to lodge and assess claims arising due to the recent incessant rains and floods.

In case of motor insurance claims, the company has arranged for repair of customer vehicles at specific workshops with cash less service facility.

Agents of Reliance General Insurance Company have been directed to reach out to customers and help them in filing their claims. Reliance Insurance's Mumbai and Pune offices will remain open Sunday as well.

"We want our customers to know that we are there for them in this hour of crisis," said K.A. Somasekharan, president and chief executive officer of Reliance General Insurance Company Limited.

In another initiative, consumer durables firm Eureka Forbes has decided to set up Aquaguard pure water distribution centres in many flood-affected areas of the city. People have been asked to collect clean drinking water from these centres.

After Tuesday's deluge, the city of 15 million people is faced with the fear of water-borne diseases. Many parts of Mumbai are still without reliable supply of safe drinking water.