The actual Price of 1 litre of Heritage,Vijaya and other brands milk is Rs.15(mentioned on the milk packet) but the shopkeeper of Sri Vijaya Lakshmi Swagruha Milk Foods charges Rs.16 per litre which is against the price on the milk packet, Due to this reason some middle class families are not even giving milk to their children. I don't know whether the owners of Brands like Heritage,Vijaya etc know that the reason why some middle class people don't buy packed milk.