What kind of a man are you? The type who wears a condom and protects his partner from the risk of HIV or the type who doesn't care? That's the question one of India's biggest anti-AIDS ad campaigns is asking.

With around two million HIV/AIDS affected women in the country, the special ad has been created by Prasoon Joshi of McCann-Erickson for Breakthrough, an international human rights organization which has offices in the US and India.

"It's a question more and more women must ask, in fact, it's a question the country must ask itself," said Breakthrough executive director Mallika Dutt. "We know that most women who are infected by HIV get it from their partners. In fact, infections within marriages are the biggest cause for the spread of HIV in India.

"There has to be greater awareness and more use of condoms if we are to fight the disease," said Dutt.

India has around 5.2 million HIV/AIDS affected people, second only to South Africa. In fact, latest figures show that India may soon be overtaking South Africa in the number of people affected by the disease.

This is the first time that special emphasis has been given to married couples vulnerable to HIV/AIDS. The campaign, launched Monday, is in seven languages: Hindi, English, Bengali, Kannada, Tamil, Telugu and Marathi.

It includes a music video with the song "Maati" from the album "Mann ke Manjeere" sung by Shubha Mudgal.

The video features Mandira Bedi and Samir Soni and has been directed by Arjun Chandramohan Bali of Red Ice Films. Media partners for the campaign include Star, SUN, ETV, NDTV, Dainik Bhaskar, INOX, Radio Mirchi and MTV.

Companies like Jindal Vijaynagar Steel are also pitching in.

"We have been able to draw in a wide range of media organizations who understood the gravity of our cause and realized we needed to do this together," said Dutt.

The campaign, said Dutt, promoted equal relationships between men and women, and make people understand the value of communication, fidelity and the looming risk of HIV/AIDS.

According to Breakthrough, barely five percent of Indian women have comprehensive knowledge about ways of preventing HIV/AIDS. Women are often not in a social or economic position to insist on fidelity in marriage and relationships, demand condom use, or refuse sex to a partner who may pose a risk to their sexual health.