Sports marketing agency Nimbus Sport has bagged the commercial rights for the Challenger Trophy cricket to be held in Mohali next month.

Nimbus will market the tournament including broadcast, licensing and sponsorship, a company release said Wednesday.

The tournament, which begins Oct 10, will feature India's best 36 cricketers in the tournament, the final of which is slated for Oct 13.

"India has shown the way as far as marketing international cricket is concerned, and now we are determined to do the same for first-class cricket in India," said I.S. Bindra, president of Punjab Cricket Association (PCA), organisers of the tournament.

"This is going to be a spectacular effort, pioneered by PCA, to market first class matches and we are delighted to be partnered by Nimbus Sport."