Paramount Airways, India's latest budget airline, will start flying from Coimbatore in Tamil Nadu early September.

Paramount Airways is being promoted by the Madurai-based textile major Paramount.

"The first flight will be a trial between the temple town of Madurai and Coimbatore," Paramount's CEO M. Thiagarajan told reporters Sunday.

The first service will be between Coimbatore and Delhi.

It has already received regulatory approval to begin operations and has leased two planes from the Brazilian manufacturer Embraer.

At the recently concluded Paris Air Show, the airline signed a deal to purchase five planes from Embraer for Rs.6 billion.

Paramaount Airways will fly two Embraer 170s and three Embraer 175s. This is Embraer's first sale to India.

The airline will be headquartered at Coimbatore and has acquired parking rights there. It also plans to provide direct flights to several secondary cities and connect them to primary metro areas in the country.

There will be a daily flight from Coimbatore to Delhi and back, a flight from Kochi-Coimbatore-Delhi and back and a flight between Chennai and Coimbatore.

Thiagarajan said: "We will be selling tickets through ATM-like kiosks, with e-payment and e-ticketing facilities."